Absolute Value 

In winter of 2022, we were privileged to host James Cameron's DeepSea Challenger at NHMLAC. Given my background in commercial experiential installations, I spearheaded the construction of an exterior tented gallery to accommodate the enormous submersible, which was too large fit inside our building.

 

Our teams worked diligently to develop captivating graphic identities and a walk-through experience surrounding the submarine. Notably, we incorporated a 3D LED backdrop that showcased imagery and interpretive text, enhancing the overall impact of the exhibition